Harlequin India Bets Big: Indian Writers Give Mills & Boon Brand a Fresh Lease of Life

Amrita Chowdhury is a BTech from IIT Kanpur and has an MBA degree from Carnegie Mellon's Tepper Business School. Having started her career as a semiconductor engineer in Silicon Valley and later having held various consultancy jobs in the US and Australia, writing papers on technology and business strategy come easily to her. But the biggest challenge for Chowdhury was when she turned fiction author in 2009 with a romantic whodunit Faking It (published by Hachette).

 

"It is a romantic thriller set in the world of art and involves a fake Amrita Sher-Gil painting. I have a deep interest in art and felt very involved when writing this book," says Chowdhury, who is now the India head and publishing director of Harlequin, the publishing house that has given a desi twist to Mills & Boon, the globally famous women's romance genre of books. Harlequin's revenues for 2012-13 were $426 million.

 

Read more: http://economictimes.indiatimes.com

 

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Monday, December 9, 2013 - 5:45am