E-commerce giant Amazon has finally entered the Indian market, with the launch of its marketplace Amazon.in, offering books, movies and television shows for sale.

“This marketplace will provide Indian customers with a shopping destination to purchase products from third-party sellers. India represents Amazon’s tenth marketplace launch,” the company said in a statement.

Unlike an e-commerce venture, in a marketplace, Indians will be allowed to operate as third-party sellers on Amazon’s marketplace, letting them list their products for sale to customers. It is unclear whether, at this point, this launch will pave the way for full-scale e-commerce operations.

“With the introduction of the Amazon.in marketplace and launch of two new programmes — ‘Sell on Amazon’ and ‘Fulfilment by Amazon’ — sellers across India now have access to unlimited and free ‘virtual shelf space’ and a scalable, pay-as-you-go fulfilment and customer service offerings,” said Amazon in a statement.