Amazon Launches its India Marketplace

E-commerce giant Amazon has finally entered the Indian market, with the launch of its marketplace, offering books, movies and television shows for sale.


“This marketplace will provide Indian customers with a shopping destination to purchase products from third-party sellers. India represents Amazon’s tenth marketplace launch,” the company said in a statement.


Unlike an e-commerce venture, in a marketplace, Indians will be allowed to operate as third-party sellers on Amazon’s marketplace, letting them list their products for sale to customers. It is unclear whether, at this point, this launch will pave the way for full-scale e-commerce operations.


“With the introduction of the marketplace and launch of two new programmes — ‘Sell on Amazon’ and ‘Fulfilment by Amazon’ — sellers across India now have access to unlimited and free ‘virtual shelf space’ and a scalable, pay-as-you-go fulfilment and customer service offerings,” said Amazon in a statement.


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Wednesday, June 5, 2013 - 12:30am